Order Conversion Funnel

Payment widget → completed order, 1,000-order synthetic sample

Synthetic dataset: 1,000 subscriptions, full event-log coverage

Orders Started

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Completed Orders

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Overall Conversion

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Revenue Tied Up (Stalled)

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655 orders stuck mid-funnel

Funnel — Orders Reaching Each Stage

Where Orders Fall Out

Revenue At Risk — By Stalled Stage

Stage	Orders	Revenue at Risk

Post-Purchase Cancelation Reasons

All figures on this page are real output from funnel_extraction_1000.sql run against a 1,000-row synthetic dataset generated to match the conversion and cancelation patterns observed in the original sample (not real customer records). To point this at live data: replace the arrays inside the <script> tag at the bottom of this file with your current Snowflake query results — everything on the page recalculates from those arrays automatically.